[THE PRODUCE NEWS]
In celebration of the company’s 85th anniversary, Raley’s is launching a new integrated campaign, entitled “Good Never Stops.” The campaign is intended to honor the everyday moments when Raley’s team members, customers and partners make a positive impact in their communities.
The “Good Never Stops” campaign launched online with a video highlighting all the good that occurs in Raley’s communities in just a 24-hour period. The video features some of the community partners Raley’s is proud to support, including Sacramento Food Bank & Family Services, California Rangeland Trust, Food Literacy Center, California Farmland Trust and Northern California Construction Training Inc. Additional online elements include a website featuring articles and videos about Raley’s partners and stories of team members’ personal commitments to their communities on the store Facebook pages.
“Raley’s has been proud to serve local communities since 1935. Each and every day, our team members, customers and partners give back to our communities in their own unique and personal way,“ said Keith Knopf, Raley’s president and chief executive officer. “For our anniversary this year, we want to inspire positive change and reaffirm our commitment to doing good together for the next 85 years.”
Raley’s customers are encouraged to get involved by using the #goodneverstops hashtag on social media to showcase their own efforts, inspire others to make a difference and see the good others are doing. Raley’s customers and team members will be introduced to volunteer opportunities with Raley’s Food For Families food bank partners over the coming year should they wish to participate.
Raley’s founder Tom Raley opened his first store in Placerville, CA, in 1935. Now under the third-generation ownership of Tom’s grandson, Mike Teel, Raley’s remains privately owned and family operated and has grown to 129 stores throughout Northern California and Nevada. For the past 85 years, Raley’s has proudly supported causes that make significant impacts in the communities where their team members live and work.
Raley’s Food For Families is the center point of Raley’s charitable spirit and remains the passion of its founder, Joyce Raley Teel. The non-profit is now under the stewardship of Jennie Teel-Wolter, daughter of Mike Teel and granddaughter of Joyce and Jim Teel.