{"id":3181,"date":"2022-01-19T17:51:50","date_gmt":"2022-01-20T01:51:50","guid":{"rendered":"http:\/\/www.newsmolo.com\/EDC\/2019\/?p=3181"},"modified":"2022-01-19T17:51:50","modified_gmt":"2022-01-20T01:51:50","slug":"forested-vineyard-experience-captured-through-a-label-makeover","status":"publish","type":"post","link":"http:\/\/www.newsmolo.com\/EDC\/2019\/2022\/01\/19\/forested-vineyard-experience-captured-through-a-label-makeover\/","title":{"rendered":"Forested Vineyard Experience Captured through a Label Makeover"},"content":{"rendered":"
[Roseville Today]<\/pre>\n
Placerville, Calif,- It has never been more important to celebrate the beauty of El Dorado wine region, located in the rugged, pine-and-oak-studded Sierra Foothills of California, according Carrie and Josh Bendick, winemakers at Holly\u2019s Hill Vineyards. To honor the unmatched scenery that surrounds the winery, Holly\u2019s Hill has unveiled new label art manifesting both the rustic beauty of the region and its vineyard land.<\/p>\n
The first grapes were planted at Holly\u2019s Hill in 1998 by Rhone devotees and Carrie\u2019s parents, Tom and Holly Cooper. Holly\u2019s Hill, situated in the Pleasant Valley region of the El Dorado AVA, is now well respected for its Rhone-focused vineyards, and wines made by the husband-and-wife team of Carrie and Josh.<\/p>\n
Label Art<\/h3>\n
The label art is taken from a linocut image by artist\u00a0Katherine Case of Reno, Nevada<\/a>, who has long captured forested lands in her work. Made with linoleum, linocuts are similar to woodcuts, but since linoleum lacks a grain, linocuts can yield a greater variety of effects. The resulting Holly\u2019s Hill label looks like a hand-hewn carving. Reminiscent of period national park postcards and tourist brochures, the new label depicts the winery\u2019s view of pine-tree-bordered grapevines and the backdrop of the Cosumnes River valley. Important to the Coopers and Bendicks, the image acknowledges the family\u2019s three generations of hikers, fishermen, campers, and skiers who revere the region\u2019s mountains. \u201cThis project was so personal to us, so the final art had to communicate the earthiness of our home, our family, and the way in which we approach our vineyards and winemaking \u2013 with old world and wildland sensibilities,\u201d says Carrie Bendick.<\/p>\n
In overseeing the label makeover, the Bendick\u2019s took months assessing what they stand for and how their wines and the winery visitor experience are perceived. Carrie adds, \u201cWhile watching our guests in the tasting room, we realized they handle labels as much as they look at them. The texture, cut, and richness of the colors had to matter.\u201d The ridges, or cuts in the final art, provide the tactile piece of the label, conveying the dynamism of the El Dorado wine region.<\/p>\n
Tasting Room<\/h3>\n
Holly\u2019s Hill fans can …<\/p>\n
READ MORE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
“Holly\u2019s Hill label looks like a hand-hewn carving. Reminiscent of period national park postcards and tourist brochures, the new label depicts the winery\u2019s view of pine-tree-bordered grapevines and the backdrop of the Cosumnes River valley.”<\/p>\n","protected":false},"author":1,"featured_media":3182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,1],"tags":[],"featured_image_urls":{"full":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022.webp",1050,825,false],"thumbnail":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022-150x150.webp",150,150,true],"medium":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022-600x471.webp",600,471,true],"medium_large":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022-768x603.webp",640,503,true],"large":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022.webp",640,503,false],"1536x1536":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022.webp",1050,825,false],"2048x2048":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022.webp",1050,825,false],"darknews-slider-full":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022-1050x720.webp",1050,720,true],"darknews-featured":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022-1024x805.webp",1024,805,true],"darknews-medium":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022-720x530.webp",720,530,true],"darknews-medium-square":["http:\/\/www.newsmolo.com\/EDC\/2019\/wp-content\/uploads\/2022\/01\/hollys-hill-lable-2022-350x350.webp",350,350,true]},"author_info":{"display_name":"News MoLo","author_link":"http:\/\/www.newsmolo.com\/EDC\/2019\/author\/admin\/"},"category_info":"LifeStyle<\/a> News<\/a>","tag_info":"News","comment_count":"0","_links":{"self":[{"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/posts\/3181"}],"collection":[{"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/comments?post=3181"}],"version-history":[{"count":1,"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/posts\/3181\/revisions"}],"predecessor-version":[{"id":3183,"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/posts\/3181\/revisions\/3183"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/media\/3182"}],"wp:attachment":[{"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/media?parent=3181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/categories?post=3181"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.newsmolo.com\/EDC\/2019\/wp-json\/wp\/v2\/tags?post=3181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}